Thursday, December 31, 2009

A Year in Review

As 2009 comes to an end, let's take a few moments to look at some of the accomplishments we've made over the past year...

1. Mastered Joomla! - Francomedia can just about do anything with this Content Management System (CMS), it was a big learning curve, but we dedicated hundreds of hours into learning it inside and out. The result now, is we can offer great web sites with endless functionality, endless SEO options and the customers can drive the content themselves. Well done Sandor and Nicholas.

2. Created Brands - Our design team has unveiled some great looking wordmarks and logos this year which I believe can be the start of some great brands. These designs have made it onto business cards, web sites, letterhead, billboards, the sides of vehicles, baby food packaging, pharmaceutical capsules, mobile web sites, point of sale materials, cleaning products, oil well sites, hats, presentation screens and onto coffee mugs. Well done Dave, Colin and Ryan.

3. Won Awards - The Francomedia team earned some street cred this year with 5 international awards. Spring arrived with a Platinum Hermes and Gold Hermes for the design of our own business card and the design of our own envelope with custom postage stamp. In the fall we learned that we won Platinum MarCom and Gold MarCom for the design of the Alternate Reality Game (ARG), Experience the Node and for the design of our own business cards. Then towards the end of the year we learned that we won the top honor, a Platinum Ava Award for the ARG we developed for our client, The Node. In December, it was announced that Francomedia is a finalist for the Marketing Award of Distinction and the Premiere's Award - handed out by the Alberta Chambers of Commerce. Well done team!

4. Continued to Grow - Despite the economic conditions, Francomedia was fortunate enough to grow over the past year, increasing sales and headcount. We have a great group of dedicated, talented and creative staff. I can attribute this past years' success to our team - no doubt their hard work and perseverance has solidified Francomedia's reputation in the market place as a reputable creative boutique. We were on the receiving end of many new customers who made the switch to our little shop of honors. We made many friends this year.

5. "Got Involved" - This year we did quite a bit of work for non-profit organizations, putting in many extra hours on projects for Volunteer Calgary, Servants Annonymous, The United Nations Association of Canada, The Santa Cause, Science Alberta and even became a platinum sponsor of a non-profit organization - the Calgary Council for Advanced Technology. In addition to that, we got involved with a for profit organization because we believed in what they were doing, we sponsored the "Access to Capital Conference", a platform to help businesses learn about and find alternate financing at time when businesses needed it most. We are proud of all these associations.

6. Got Famous - Well, we didn't, our business cards did. In addition to our business card designs picking up some international awards, they got featured in several blogs from around the world which resulted in us being interviewed for books, blogs and magazines. If you do a google image search of us and images of our business cards will fill your screen, well... almost. Every week or so we discover a new web site that is featuring our cards. We've had a lot of customers ask us about doing similar cards for them, but when they learn how much they are, they tend to drop the issue. Fame has a price and it's five bucks per.

7. Developed a Game - Every year as a holiday gift we like to do something creative. This year, we opted out on doing a physical printed card (sorry to our fine print suppliers) and decided to do something digital. A simple e-mail greeting wouldn't suffice, so we developed an arcade style video game and sent it to customers - it's called, "Mistletoe Command" and garnered much attention and adoration from our clients, friends and some new acquaintances. In addition to the game, we purchased 125 Colorado Spruce tree grow kits to promote the game as well as to award to winners of the game (the contest ends in 5 minutes).

I'm sure I've missed a few things, but those were a few of the highlights of the year, a few of many. So, with that said, I have just a few minutes before the clock strikes 12... from everyone at Francomedia to everyone... OK, both of you reading this, All the best in 2010 and have a prosperous New Year.

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