What's Going On?

Regular readers of our blog have become despondent and bored. We apologize to both of you, we've just been too busy to update the blog regularly this year... but, this is good news - for us anyways.

The first two months of this year has provided us with the busiest start to a new year that we've ever experienced. And, as you know, our clients come first - publishing free marketing advice through this blog to a bunch of freeloaders, er, I mean captive blog readers comes second, sorry. That's not to say we won't continue this practice of giving away our IP to the no-est bidder - we've just been consumed with paying projects.

Currently, we are working on the re-brand of no fewer than 5 companies - each unique in it's own way and with very different audiences. They range from downstream oil and gas services to custom fly rods (maybe they're downstream too!). In addition, we have dockets open for more than 15 web projects - all in various stages of development. Put that into the mix of all the regular and irregular jobs we do every day and it's a recipe for a very busy little office.

On top of that, I will be speaking at the Internet Marketing Conference in Calgary on March 16th. My topic will be Alternate Reality Games, a genre in on-line marketing that few marketing agencies have ventured into - possibly because of the time and monetary commitment that is required to pull it off. This will pretty much kill my time from now until the curtain closes on my talk. We're planning on making it an interactive experience for the audience... hope it's more than just the two of you reading this.

Some good news fell our way in February - we won the 2010 Marketing Award at the Alberta Business Awards of Distinction, a gala event put on by the Alberta Chambers of Commerce. This was a great honor and validation for the work we did in marketing our own company. Everyone on the Francomedia team went up to the gala dinner in Edmonton and celebrated into the wee hours afterwards - a very much deserved break from the hard work put in the past year.

So, what's in store for the spring... well, we've actually got a few things going into stores for the spring, a national and regional campaign for large food manufacturer as well as a couple of projects that touch on the Alternate Reality Game genre. Stay tuned... they will be good.