Sunday, May 24, 2009

Famous Business Cards

Chances are, that if you've met with any of our staff, you have one of our famous business cards. Maybe famous is stretching it, but they are certainly unique and on their way to being famous... or to some level of celebrity or cult status.

In April of this year, we won the Platinum Hermes Creative Award for the design and concept for these very creative business cards and ever since, we have been getting more notice and plenty of buzz about our cards.

The cards themselves are pretty clean and simple, save but a few creative features to each card that speaks to each employees individuality/ specialty. What really makes them remarkable is the complex process to create them - it's the final result and effect that makes them truly sui generis.

Earlier this week, our cards were featured on Card Observer, a site dedicated to creative and unique business cards. Shortly after our posting on that site, we received word that a blogger named Yanda out of Singapore wanted to cover the cards and feature them on their site as well.

It didn't take long for other web sites to pick up the information and start sharing the news about our cards. We have found a few different sites that are showing our cards such as this one and this one and this one and this one and this one and this one and this one and this one.

Needless to say, this has increased traffic to our site in a huge way.

When we look at the cost to produce our cards, compared to other business cards, some would say we're crazy for doing it, as each card comes close to $5. However, if you look at the fact that these cards have resulted in us getting international attention online and local press in two magazine articles, I would have to say that it was well worth the expense.

Everyone we hand these cards out to, comments on them and reacts positively. Well, except for one lady who asked about their longevity in a landfill to which I replied, "You're not supposed to throw them out!"

Doing something truly unique and creative will get you noticed... and that's what it's all about, right?

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Sunday, May 3, 2009

International Award Winners!

We did it!

Francomedia picked up 3 awards at the Hermes Creative Awards, an international advertising design competition put on by the Association of Marketing and Communications Professionals.

Here are the details:

2009 Platinum Hermes Award for Design and Concept of Business Cards
2009 Gold Hermes Award for Design and Concept of Envelopes and Custom Stamp
2009 Honorable Mention for Production of "Our Method" Streaming Video

It was great to be acknowledged in an international competition, especially taking top honours for the design of our very unique business cards. What makes this especially gratifying is that every all of our employees were involved in the process, with each staff member designing their own card - this truly was a team effort.

We posted our stance on Advertising Awards a while back... in that article, we mentioned that we would not enter client material into these types of awards as they are not measured on results. However, winning advertising awards on our own materials shows clients that we are capable of award winning creative and doesn't take our focus off their projects.

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